Writing Assignment #1 –Market Segmentation & Consumer Research

Business Finance

The content portion of the paper should be 3 to 4 pages (about 1200 words maximum The content portion of the paper should be 3 to 4 pages (about 1200 words maximum) a The content portion of the paper should be 3 to 4 pages (about 1200 words maximum) aThe content portion of the paper should be 3 to 4 pages (about 1200 words maximum) The content portion of the paper should be 3 to 4 pages (about 1200 words maximum) The content portion of the paper should be 3 to 4 pages (about 1200 words maximum)

due date: February 7th, Thursday at 10pm

I upload 3 files. First one is Assignment guid, second one is grading guid, third one is essay example by my friend.

Marketing 3596 – Consumer Buying Behavior

Professor Jennifer Sundstrom-Fitzgerald

Writing Assignment #1 –Market Segmentation & Consumer Research

This paper examines research on market segmentation and consumer behavior.Marketers segment or “profile” consumers across four categories including: 1) geographic, 2) demographic, 3) behavioral/benefits sought and 4) psychographics…Important FYI – demographic factors often tend to be top of mind predictors or explanations of shopping patterns – but, please do not stop your research there…you must also analyze the other three categories in order to determine the complete “picture” or “story” of your ideal target consumer. This paper challenges you to examine current research on market segmentation and consumer behavior and encourages you to use shopping data from secondary sources such as the MRI Reporter Database, Nielsen’s MyBestSegments, Hoovers, VALS, etc. Your paper should begin with a title page that includes the title of your paper, your name, professor name, CB/section and date. The content portion of the paper should be 3 to 4 pages (about 1200 words maximum) and should include four headings that are bolded and underlined: Introduction with a clear/action-oriented thesis statement; Research Findings; Conclusion/Recommendation and Works Cited.