Informed consent is defined as a â€œprocedure for ensuring that research participants understand what is being done to them, the limits to their participation and awareness of any potential risks they incur.â€
Social Research Association (2003). â€œEthical Guidelines.â€ Available online at: http://the-sra.org.uk/research-ethics/ethics-guidelines/.
- Why marketing researchers should be concerned about securing the informed consent of the participants?
- As marketing research shifts to both online and social media data, how important remains to secure an informed consent?
- On social media, who grants consent?