Unit 2

Define personal culture. Discuss your OWN personal culture. What are the core values of YOUR particular culture? Specifically, how do these core values affect your BEHAVIOR as a CONSUMER (in other words what do you purchase or not purchase due to your core values)? Generally, are your core values collectivist or individualistic and why? Most importantly, what are the implications regarding cultures and core values for companies marketing products and services to consumers? Be specific and provide EXAMPLES.


Information from at least TWO scholarly research articles found in EBSCO or the online Bethel library on the topic being discussed must be included and cited in your initial post each week.

Do not repeat scholarly sources, ideas, products, or companies’ other students have already discussed in a previous post.

This requires that you READ the posts of others before making your initial post, especially if you are a late poster. Make sure your posts to classmates are robust and have a minimum of 250 words.

Read over the Important INSTRUCTIONS for Completing Discussion Boards below BEFORE making your posts. Be sure to follow the grading rubric when completing your work.

Reading Material Reference:

Solomon, M., Marshall, G., & Stuart, E. (2012). Brand you: Marketing real people, real choices. (7th ed.). Upper Saddle River, NJ: Pearson.