Target Company: Google AdWords
Follow the instructions based on decision to complete the Strategic Plan or Alternative Capstone Project:
Strategic Plan: Implementation Plan, Strategic Controls, and Contingency Plan Analysis
Write a 1,400-word minimum strategic implementation plan in which you include the following:
- Create an implementation plan including:
- Functional tactics
- Action items
- Milestones and deadlines
- Tasks and task ownership
- Resource allocation
- Recommend any organizational change management strategies that may enhance successful implementation.
- Develop key success factors, budget, and forecasted financials, including a break-even chart.
- Create a risk management plan including contingency plans for the identified risks.
Format your paper according to APA guidelines.