Select a company that interests you (which may be the company where you aspire to work) and search for information on this firm in our excellent library resources and on the Internet. After acquiring information about this company, its products and services, customers, and competitors, write down five different types of decisions that you believe this company’s leadership has made within the last two years (for example, open new stores, start offering coupons, etc.).
For each decision, list:
- Information the company’s executives would have needed in order to make these decisions
- How this information could have been collected
- From which sources this information could have been collected
Your assignment should be a paper 2-3 pages long, not including the required title and reference pages. Adhere to the CSU-Global Guide to Writing and APA Requirements. Include at least three scholarly sources (you may use the recommended readings) to support your answers. The CSU-Global Library is a good place to find these sources. Remember to use in-text citations as appropriate and to include your sources in your reference page.
Important Note: I would like to work for the University of Kentucky in the marketing department!