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Article Review—students are required to read the assigned chapters, and then find an article related to the chapter contents (For example, an article on Ford’s marketing). After reading the article, prepare an article review, which must include 3 or more main points from the article, 2 questions you have after reading the article, and 1 conclusion.

CEO Report—Based on Collins’ Level 5 Leadership, illustrate what level does your chosen company’s CEO belongs to. 2 to 3 pages.

Advertisement Report—chose ONE of your company’s most successful Ad campaigns

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