Choose a company and discuss how they incorporate social media to their everyday retail operations. In your essay, ensure you highlight what the specific retail operation is and how social media supports/enhances it. Why is this an important aspect for the chosen retailer?
The paper should be 3-5 pages of content. It should be formatted to APA 6th edition standard and include a title and reference page. The title and reference page are not included in the length of the paper.