BU204 Kaplan University Global Marketing Approaches

Business Finance

Global Marketing Approaches

There are many factors that impact the marketing approach a company will take when branding a product across global markets. One of the most significant decisions facing an international organization is whether to standardize marketing across all countries or devise individual national marketing campaigns for each country.

Based on the reading in Chapter 16: “Global Marketing and R&D.”

  • Describe at least three strategic factors a business owner must take into consideration when deciding whether to standardize or specialize their marketing approach.
  • Analyze which of these factors you feel poses the most significant risk for an organization.

Draft your response addressing these points in a minimum of 250 words in APA format and citation style with citations noted at the end of the entry.

Hill, C.W., & Hult, G.T. (2018). Global Business Today