BA2196 Social Media Manager Cover Letter

Business Finance

Your Task

Using the job ad you picked for your Value Proposition Paragraph, you now must write a strong, focused, formal, and professional cover letter. This letter must:

  • Clearly target the job ad (i.e., emphasize the strengths, accomplishments, and qualifications noted in the job ad).
  • Use specific accomplishments and achievements to make yourself stand out and demonstrate why you would be the best fit for the position.

Cover Letter Structure: Thesis + Topic Sentence(s) + Unified Paragraphs

Remember, in BA2196, all of your writing must have structure. For the cover letter:

  • You must organize information by ending your first paragraph with a thesis statement that asserts the one or two experiences you will highlight and prove with specific evidence in your letter.
  • Each body paragraph will begin with a topic sentence.
  • All paragraphs must be unified: they must stay ONLY on the topic asserted in the topic sentence – NO TOPIC DRIFT.


  • Your letter must be limited to one page and paragraphs should not be more than 5-7 lines of text, so make every sentence count.
  • Your letter is a professional letter of application; any typos, misspellings, punctuation problems, or grammar errors will lower your grade. This letter should be revised, edited, and proofread before you turn it in.
  • Your cover letter must demonstrate why you would be a good fit for the position. It should not be written to say why the position would be a good fit for you.
  • A cover sheet that includes the following information at the top of the page, right-justified and single-spaced (see example below).
  • Your letter must be formatted as a business letter. See the information on proper cover letter format on the next page. Do NOT NEGLECT THE CORRECT FORMAT—YOU WILL LOSE UP TO 25 POINTS FOR INCORRECT FORMATTING. Note that because letters are single spaced, you should add a space between each paragraph, which means you then do not need to indent each paragraph.

What You’ll Turn In (please staple or paper clip so you’re turning in one packet of documents)