3 pages marketing project

Business Finance


Topic: Starbucks and Tim Hortons comparison

  • Marketing Mix analysis: Identify 4Ps for each company.
    • Product: product line, quality, packaging
    • Price: how much they offer, give examples of online price and retail price from offline store, what price strategy they use etc.
    • Promotion: how they promote their companies
    • Place: how convenient and easy for consumers to do business transactions

double-spaced with a font size of 12, APA style

3 pages, double-spaced